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FG Alliance

FG Alliance connects high-potential crypto and Web3 projects with active global investors across multiple markets. Through strategic promotion, multilingual exposure, and targeted community campaigns, we help serious Web3 teams gain visibility, build trust, and accelerate sustainable growth.

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Client For:

UMV Project

Services:

Web3 Promotion & Investor Outreach

umvproject.com

Overview

UMV Project partnered with FG Alliance to execute a structured Web3 promotion and investor outreach campaign focused on increasing awareness around UMV's mission: building a secure, scalable on-chain economic infrastructure for real-world assets (RWA).

Our goal was to translate UMV's core narrative into clear, community-ready messaging, drive high-quality engagement across targeted markets, and connect the project with investors who actively follow infrastructure and RWA narratives.

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Research & Strategy

Before launch, FG Alliance aligned campaign messaging with UMV's positioning and ecosystem priorities. This phase included:

  • Narrative & Value Clarity: Simplifying complex infrastructure messaging into investor-friendly highlights.
  • Market & Audience Mapping: Identifying communities most aligned with RWA, infrastructure, and long-term ecosystem themes.
  • Content Structure Planning: Building a phased rollout plan to avoid short spikes and focus on sustained attention.

Execution & Community Activation

With strategy finalized, we executed a multi-step rollout designed for organic engagement and investor visibility:

  • Targeted Community Promotion: Focused placement in relevant Web3 channels to start real discussions (not just impressions).
  • Multi-Language Outreach: Messaging prepared for KR / JP / CN / FA / EN audiences to unlock broader reach.
  • Investor-Focused Touchpoints: Emphasizing long-term alignment, transparency, and infrastructure value to attract qualified interest.

Challenges

Communicating Complex Infrastructure Simply
  • Challenge: Communicating Complex Infrastructure Simply
  • Solution: Reframed technical concepts into concise, value-first messaging optimized for fast community understanding.
Maintaining Engagement Beyond Initial Exposure
  • Challenge: Maintaining Engagement Beyond Initial Exposure
  • Solution: Phased delivery with structured follow-ups and milestone-style posting to sustain momentum.
Reaching the Right Investor Segment
  • Challenge: Reaching the Right Investor Segment
  • Solution: Focused targeting toward infrastructure and RWA-aligned communities where investor intent is higher.

Results/Conclusion:

The UMV campaign increased cross-market visibility, generated more meaningful community conversations, and improved investor-facing clarity around UMV's narrative. By combining structured promotion with targeted engagement, UMV gained stronger momentum and a clearer positioning footprint across key Web3 markets.

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